Brand
" A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." Seth Godin Every single person we connect with experiences us differently. They engage with our "brand." Like the onslaught of obnoxiously intrusive ads (our phones are definitely entrenched in subliminal espionage) sprawled across social media, we are constantly "marketing" ourselves to others - ideally in less rapacious ways. What happens when we treat ourselves like a personal brand? How does that change the ways that we carry ourselves, who we portray ourselves as, and the story we seek to tell about who and how we are? Branding is about storytelling. Each and every one of us has a story worth sharing/experiencing. If we don't tell our story, we cannot expect others to know, inquire about, or honor it. Knowing our brand means taking stock of what we've ...